CASE STUDIES

Both studies were completed within 48 hour deadlines

TechTrailer

BRIEF

Create a logo and website homepage.

For the logo I was given the company name, the key demographics (male 35-65, outdoorsman / farmers) and several values that the logo should communicate (Masculine, Mature, Luxury, Modern, Loud, Simple). 

For the website I was given all the copy that needed to be included in the homepage, and several trailer photos to choose from as placeholder images.

LOGO

I chose an ox skull because of their use in farming to haul or pull things and I believe the icon represents hard work, strength/toughness and dedication. Additionally, animal skulls are also very iconic of hunting and the outdoorsman lifestyle. The compass icon was incorporated to represent exploration and freedom.

little tikes

BRIEF

Create a logo and website homepage.

I was given the company name and a request for the website to have a join us button. Everything else was left to my discretion. 

LOGO

I chose the imagery of a teddy bear. it is a friendly companion, it is something familiar as the children adventure out and explore their new environment and start on their educational journeys.