Orkin has made a lot of great ads over the years, but they all focus on bugs. Which made me think... is their a way to tell a pest control story without showing bugs? 


If your calling Orkin, you have a serious bug problem. No one is calling pest control when they think they might have a mouse, your calling Orkin because you have an infestation. Orkin is who you call when you need an exterminator and your one step from calling an exorcist. Rather than showing bugs, revitalize the Orkin Man character in to the thing that bugs fear, the one bugs tell bedtime stories about to larva that misbehave.   

I wanted the poster to have an 80's B-Horror movie vibe and even the cheesy B-Horror tagline. 
(Student Project)