SERVUS CREDIT UNION
WWYD

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BRIEF

Servus Credit Union is opening two new locations in Calgary. Create a campaign that both introduces Servus to areas that may not be familar with them. And also advertises their promotion where you can win a free mortgage for a year. 

CONCEPT

A mortgage comes with sacrifices. Many of the things you want, you simply can no longer afford.
Show that with Servus, they have a chance to win a year without mortgage payments, so that they can afford the things they love as well.

For this project I was part of the creative team that came up with the concept and I helped with the design and art direction.